Audience Engagement: Research & Resources
Today’s artists and presenters work harder than ever to build and maintain audiences for their performances, but new media technologies, shifting demographics, and limited funding present long-term challenges for the field. While there is no single, one-size-fits-all solution, through the help of its partnership with the Wallace Foundation, CMA seeks to present a range of strategies and tools to help arts organizations utilize their resources effectively and efficiently. Explore the podcasts, videos, and articles below to learn from experts in the field; peruse the Twitter chats for first-hand tips from your peers; and check out the research reports on the evolving preferences and demographics of today’s audiences.
PODCASTS
New episodes will be released on our Soundcloud Page. Please stay tuned for future episodes and more information.
In part one of our two part podcast featuring Bob Harlow, we’ll listen to selections from his 2019 CMA Conference session, Audience Building on a Budget. Listen-in as he discusses the use of focus groups by the Isabella Stewart Gardner Museum in Boston with conference attendees. To learn more about Bob Harlow visit www.bobharlow.com
In part two of our podcast with Bob Harlow we’ll listen to selections from his 2019 CMA Conference session, Audience Building on a Budget. Listen-in as he addresses conference attendees and discusses the unique uses of focus groups by Orchestra X and the Minnesota Opera. To learn more about Bob Harlow visit www.bobharlow.com
Listen as Donna Walker-Kuhne (President, Walker Communications Group) discusses practical, proven strategies for building audiences that better reflect the diversity of your local community. To learn more about Donna Walker-Kuhne and Walker International Communications Group Inc., visit www.walkercommunicationsgroup.com
In this episode, we listen back to Olivia Marlowe-Giovetti's May 2018 First Tuesday session on Improving Marketing Outcomes with A/B Testing.