This free series, led by experts in the field, consists of eight sessions held at CMA’s offices in New York City and streamed online.
Sessions are presented the first Tuesday of the month (October–June) unless otherwise noted. Space is limited; RSVP is required to attend in person.
A video of each session is posted online following the initial presentation.
April 4, 3PM
Digital Fundraising on the Social Web
Ashley Budd, Cornell University
The online giving experience has evolved significantly in recent years, with social networks playing a larger-than-ever role in building relationships with patrons and friends. Explore how rich media storytelling—combined with savvy digital strategy—can make for a winning fundraising plan that doesn't just engage, but drives donors to act.
Ashley Budd is a digital strategist and designer working primarily with higher education and non-profit organizations. She currently serves as director of digital marketing for alumni affairs and development at Cornell University.