This free series, led by experts in the field, consists of eight sessions held at CMA’s offices in New York City and streamed online.
Sessions are presented the first Tuesday of the month (October–June) unless otherwise noted. Space is limited; RSVP is required to attend in person.
A video of each session is posted online following the initial presentation.
May 2, 3PM
Understanding Your Audience
Kristin Cook and Ben Philippe, Symphony Space
The prospect of collecting audience data can be daunting – where to begin, how to get it done, and how much will it cost? Hear how a community presenter approaches information-gathering: What they wanted to learn, what they actually learned, and how they used it to further their mission and goals. Learn about techniques and strategies for collecting data that will help you to better understand your current audiences and those you want to reach.
Kristin Cook joined Symphony Space's marketing team in 2013 and currently serves as the organization’s senior marketing manager for audience development. Ben Philippe has served as Symphony Space's manager of interactive marketing and new media since 2016.
This session is presented in partnership with the Wallace Foundation’s Building Audiences for the Arts initiative.