Highlights from past National Conferences, including keynote presentations and in-depth conversations with leaders from the field.
In this video, recorded at our 2016 National Conference, audience-engagement expert Donna Walker-Kuhne delivers practical, proven strategies for building audiences that better reflect the diversity of your local community.
Donna Walker-Kuhne currently serves as vice president, community engagement for the New Jersey Performing Arts Center. She is also the founder of Walker International Communications Group, a boutique marketing, press, and audience development consulting agency. She has generated over $20 million in earned income promoting the arts to multicultural communities and is the author of Invitation to the Party: Building Bridges to Arts, Culture and Community (2005), a top-selling, widely-recognized resource for non-profit arts marketers, producers, and students. She is a lecturer on the topic of community engagement and has presented keynote addresses in Australia, South Africa, Berlin, and Moscow, and throughout the United States.
In her keynote presentation at CMA’s 2015 National Conference, Jane Chu shares research on the shifting nature of arts participation in the US, stressing the importance of communicating the relevancy—cultural, social, and economic—of the arts to our communities. READ MORE
In this video, recorded at CMA’s 2015 National Conference, market researcher Bob Harlow speaks about the importance of research in implementing effective audience-building strategies. READ MORE
Attracting the under-25 demographic is a perennial challenge for chamber music presenters. Alan Brown and Joseph Clifford share data-driven strategies for drawing young adults to your performances. READ MORE
What works—and what doesn't work—in attracting audiences for our music? In his 2014 conference keynote, Eric Booth shares insights gleaned from decades of helping artists make lasting connections with new and potential concertgoers. READ MORE